Damian Jäger has been active in the business of realtime advertising since 2011 and has significantly pushed the development of programmatic business at Interactive Media, one of Germany's largest sales houses. He is currently responsible for the creation of new products and the development of the Premium Publisher Platform. His career in data-driven business started back in 2004 at Deutsche Telekom AG. Here he gained experience with building a platform for active and passive personalization and promoted their use in the CRM environment. With his extensive expertise he was responsible for the technical project management of targeting and retargeting systems and for a variety of other projects in data-driven online marketing at Deutsche Telekom.