Speaker: Kerstin Clessienne
Marketing Tech Lab
Kerstin Clessienne, digital expert since 1999 and specialist for marketing technology and marketing measurement. As a former CDO and Data and Technology Director in two of the largest agency networks, today she’s working for the Hamburg Marketing Tech Lab GmbH and as a freelance consultant for well-known clients.
Her portfolio includes marketing strategy and technology projects, attribution and ROI optimization initiatives and data driven change processes in corporations and mid-sized companies. She is co-founder and author of the largest German MarTech study, the Marketing Tech Monitor (Link: https://www.marketing-tech-monitor.de/) and Head of the Competence Circle Data Driven Marketing and Decision Support of Dt. Marketing Association. References: Lufthansa, Telefònica, Microsoft, General Motors, L'Oréal, MasterCard, AB Inbev, Intel 1822, DiBa, RBS etc.