Speaker: Prof. Dr. Nadia Abou Nabout
Prof. Dr. Nadia Abou Nabout
Nadia holds a PhD in marketing from Goethe University Frankfurt (2012) and was a visiting researcher at the University of Maryland (2011) and Özyeğin University in Istanbul (2013). After a 2-year postdoc in Frankfurt, she accepted an offer from Technische Universität München to take on the tenure track professorship in Technology Marketing. She joined Vienna University of Economics and Business (WU) in fall 2014 and now heads the Institute for Interactive Marketing & Social Media (http://www.wu.ac.at/imsm/).
Nadia's research is located at the interface of marketing and information systems and focuses on radically new technologies in marketing. Her current research focuses on real-time bidding and programmatic buying. In her work, she aims to help companies make better marketing decisions and builds upon extensive industry collaborations. Nadia's research has been published in leading journals of the field (Marketing Science, International Journal of Research in Marketing, Journal of Retailing). Together with Bernd Skiera, she was one of three finalists in the “Gary L. Lilien 2011-12 ISMS-MSI Practice Prize Competition”.