Speaker: Daniel Distler
Daniel Distler, Head of Display and Audience Management, is responsible for Telefónica Germanys online marketing via performance display, social & newsletter advertising channel. Additionally, he is supervising the technical infrastructure of the data driven modulation of all online campaigns, especially those regarding advertising, Telefónica DMP, Customer Journey Tracking and several data science projects. Bevor this position, he was responsible for all search and performance display activities of the brand O2. Until 2011 he worked as an online marketer at lastminute.com GmbH.