Speaker: Daniel Distler
Daniel Distler has been with Telefónica Germany since 2011. As Lead for Performance Marketing & Data Driven Advertising, him and his team are responsible for the online marketing presence of o2, utilising channels such as paid search, performance display, and social & newsletter advertising. Before this, he guided various strategic online development projects at Telefónica; at times, he was responsible for digital branding, expanded the digital ad tech stack, and, in his first role as web analyst, took care of digital web analysis. Previous to his work at Telefónica he was online marketing manager at lastminute.com and implemented one of the first customer journey tracking systems in 2009.