Speaker: Daniel Distler
Telefónica l fraud0
Daniel Distler has been with Telefónica Deutschland since 2011. As team leader performance marketing & data driven advertising, he and his team are responsible for online marketing across all paid channels, including paid search, performance display, social & newsletter advertising as well as affiliate & influencer marketing for the core brand o2. Before that, he managed various strategic online transformation projects at Telefónica, was temporarily responsible for digital branding, established the initial ad tech stack and implemented the first marketing attribution. He also runs his own online marketing podcast "My Marketing is better than yours".