Dr. Dorothea von Wichert-NickPIA Performance Interactive Alliance
As CEO of PI/A Performance Interactive Alliance, Dr. Dorothea von Wichert-Nick oversees the company’s strategic development and the development of new business models. Furthermore, she is in charge of intergroup sales and the establishment of PI/A as a brand.
Before joining PI/A, a pioneer for digital strategy, marketing automation und performance marketing, von Wichert-Nick has worked as CEO for affilinet, a member of Sedo Holding AG. Under her leadership, affilinet has become the fastest growing affiliate network amongst market leaders. Prior to that, von Wichert-Nick was managing director at Solon Management Consulting, a strategy consultancy firm specialized on telecommunications and media. Further positions include the management of strategical market development at Deutsche Telekom and research work at the Fraunhofer Institute for Systems Technology and Innovation Research.
Dorothea von Wichert-Nick grew up in Hannover and studied industrial engineering at the Technical University in Darmstadt, where she also obtained her doctorate. Together with her family, she has been living in Munich for 17 years.