Speaker: Bülent Inci
Bülent Inci is Head of Performance Marketing at the DB Vertrieb GmbH. After he studied Media Information he gained his first working experiences at the Digital Marketing Team of Lufthansa WorldShop, bevor he helped establishing the online marketing for a mail order company for EDV products at a subsidiary of the global operating American Systemax Concern in 2003. Since 2008, he works at DB Vertrieb GmbH, where he supervises the development of performance marketing. Right now, he is Manager of the Performance Marketing Department and responsible for the implementation of national and international performance marketing campaigns for public transport.