Speaker: René Hißerich
René Hißerich, Head of Consumer Connections Europe at Anheuser-Busch InBev, is responsible for media planning, execution and media budget of all Anheuser-Busch brands across Europe. Prior working in the FMCG industry, René Hißerich was responsible for media planning of international campaigns in the telecommunication/ hosting industry for 1&1 Internet AG. Furthermore, René Hißerich was driving forward the growth strategy as Head of Marketing at the online career portal Placement24 GmbH for many years. René Hißerich studied economics/ business administration at Westfälische Wilhelms-University of Muenster as well as Sport economics and management at German Sport University in Cologne.