Florian Nottorf is co-founder and CEO of the Ad-Tech specialist Adference. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg. Both, his job and research focus on statistical modelling in connection with user journey analysis and cross-channel attribution. Nottorf developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field.