Speaker: Andreas Schwabe
THE BOSTON CONSULTING GROUP
Since May 2018, Andreas Schwabe has been Director of the Boston Consulting Group, where he contributes several years of experience in applying big data and artificial intelligence to marketing and is responsible for digital marketing and personalisation across the CEMA region. The Boston Consulting Group (BCG) is an international management consultancy firm and worldwide leader in corporate strategy. BCG helps companies from all industries and regions to use opportunities for growth and adapt their business model to new conditions. The consultancy firm works together with its clients to develop individual solutions, with a common objective of creating a sustainable competitive edge, increasing company performance and permanently improving operational results. Before BCG, Andreas was CEO of Blackwood Seven Germany, where he integrated artificial intelligence and machine learning into media planning and shook up the agency's previous business model. Over 20 years of media experience and a flair for innovation and trends set this entrepreneurial businessman apart from the rest.