Andreas Schwabe is a serial entrepreneur in the wider media space and profound expert in all media. Whether as early ecommerce investor in LetsBuyIt.com, Co-Founder of earthTV, managing director at Bertelsmann group or Sales Director at ProSiebenSat.1, Andreas lives his business with great passion.
In 2007 the graduate economist founded BOOMING GmbH, one of the innovators in bringing classic media into performance marketing. In 2015 he merged BOOMING with the Danish Top5 media agency Blackwood Seven and is now Partner and CEO of Blackwood Seven Germany GmbH. That new setup is acting as the disruptor in media, bringing machine learning and artificial intelligence into on- and offline media planning.