Speaker: Carsten Lackner
Carsten Lackner
EnBW
Carsten Lackner is Head of Digital Marketing at EnBW Energie Baden-Württemberg AG since June 2018. His responsibilities include all digital sales and marketing channels, providing a customer-driven marketing technology landscape, and actively shaping the company’s digital transformation.
Previously, he worked for L'Oréal Deutschland GmbH for 4 years, where he was responsible for performance marketing for the luxury division's brands. In July 2016, he moved to the position of Programmatic Lead DACH. In this function, he was responsible for the strategic direction of Paid Search & Paid Social and, above all, the area of Programmatic Advertising for the DACH region.
He gained his first experience in these areas in the network of dentsu AEGIS, where he held various positions both at the performance agency iProspect and at the trading desk amnet.