Michael Heine is managing partner at .companion Marketing Strategy. As online pioneer since 1995, he is a highly profiled expert for databased marketing and communications. He is consulting big corporations and advertisers on challenges regarding innovation, organisation and controlling of media and communications. His company runs independent research and measurement services and offers fully integrated media reporting as an external service. Regarding AdTech, in 2010 he led development of Germany's very first viewtime verification, a momentous project of the national advertisers association.