Speaker: Dr. Philipp v. Hilgers
Dr. Philipp v. Hilgers
Philipp von Hilgers is Co-Founder and Managing Director of Meetrics. Since 2008 Meetrics has been offering real-time solutions to enhance the quality of online marketing, contributing to a more transparent and effective digital ecosystem. In addition to the visibility of online ads, Meetrics provides control over advertising environments, target groups and protects against fraudulent advertising placements. Meetrics is the first European company to be accredited by the MRC for viewability measurement of display and video ads. Before Philipp founded Hilgers Meetrics, he researched human-computer interaction at the Max Planck Institute for History of Science, MIT and Harvard, and advised companies in this field. Philipp von Hilgers is on the board of the Digital Marketing Quality focus group of the BVDW (Association of Digital Commerce) and Board Member of IAB Europe.