Hefele has been responsible for the development of modulation possibilities, including programmatic buying, since July. The 32-year-old spent the previous ten years at Ströer and Ströer infoscreen, where he was responsible for business intelligence, IT and sales control projects. Most recently, he headed the sales development.
"We are pleased that we could win Tobias Hefele. As a specialist for digital media he will make a very significant contribution to the expansion of our Unit Digital Out Of Home", says Thorsten Ebbing, CEO of Kinetic Worldwide Germany. "It is for this he is in contact with our international colleagues, to raise possible synergies and to develop decisively the existing strategy for Germany."