Speaker: Daniela Tollert
Since August 2016 Dr. Daniela Tollert has been working as a Chief Digital Officer of the leading Media-Investment Holding in Germany. From now on, she will be building and expanding interfaces to our media agencies (Mindshare, MEC, MediaCom, Maxus) and (Xaxis, LightReaction, Plista, GroupM Connect, Quisma). Daniel's other tasks include the establishment and implementation of partnerships with external companies, marketers and service providers to complete the digital competence of the network. In addition, she is taking care of the launch of an "addressable TV" offer for GroupM customers. The consolidation of digital services within the group rounds off her tasks, which also include building an in-house consultancy for digital transformation that is available to all GroupM agencies with consulting and implementation services. As a result, the entire bandwidth of the digital portfolio of the entire GroupM is made even faster for agencies and clients thereof. Daniela was a member of the MediaCom management team from 2011 to 2016 and since 2015 managing director for the digital business of the MediaCom and at the same time responsible for the management of large client teams. Previous positions were the agencies Carat Direct and Maxus, where she developed and expanded client teams with a digital focus and led large clients with a digital focus. She started her career at OBI Bau- und Heimwerkermärkte and getting her doctorate concurrently at the University of Cologne, so she now boasts 15 years of experience in the digital industry.