Speaker: Carsten Becker
Since April 2016 Carsten Becker is Head of Programmatic at MediaCom Germany and takes the responsibility for the newly founded Programmatic Advertising division.
In collaboration with his team he enlarges the expertise of their clients in Programmatic.
Before, Carsten Becker was jointly responsible for the installation of the Trading Desk „Audience on Demand“at Publicis Media Germany (former VivaKi). In January 2014 he switched to the DSP DataXu in Cologne, where as an Account Management Director he developed the customer transactions account for Germany, Austria and Switzerland.
Due to his university degree in general marketing studies he possesses special knowledge in digital issues as well as in classical media.