Speaker: Carsten Becker
Omnicom Media Group Germany
Carsten Becker has been Managing Partner Programmatic & Digital Innovations at Omnicom Media Group Germany since 2019 and Vice President of the BVDW's Programmatic Advertising Focus Group since the end of 2020. His professional career started at the same time as the beginning of the Programmatic era, after he completed his dual studies in marketing communications. He has always worked on the topic of Programmatic in various companies and functions, which makes him one of the leading experts in this field. Previously, he was Head of Programmatic at MediaCom and responsible for business development at the Dentsu Group, to name the most recent ones. During his time at technology provider DataXu, where he was responsible for the DACH region as Director of Account Management, he was able to sharpen his technical expertise.