Speaker: Serhan Günes
Serhan Günes acts as Head of Advertising & Partnerships at eBay Kleinanzeigen. When he first started working at eBay in 2008, he operated as Yield Manager at the in-house sales house of the worldwide online marketplace eBay. In this position, he gained experience in the fields of Analytics, Ad Operations, Sales and Yield Management. In 2010, he started developing the first concepts for programmatic advertising at eBay before he undertook the management of digital marketing at eBay Kleinanzeigen in 2014. In 2015, he extended the programmatic concept at eBay Kleinanzeigen and opened the advertising inventory for the first time only through programmatic channels.