As head of the "Digital Marketing" team at Mercedes-Benz Consulting GmbH, Kristin Marhoffer is responsible for consulting initiatives to do with data driven marketing, retargeting and programmatic advertising, customer tracking and reporting, digital marketing professionalisation, innovation and technology trend scouting as well as digitalising the showroom for the retail of the future. The consultancy service extends from conception to implementation and qualification.
Prior to joining Mercedes-Benz Consulting in 2013, Kristin Marhoffer worked for various online agencies in Stuttgart. Mercedes-Benz Consulting is a 100% subsidiary of Daimler AG for international consulting & training. In addition to Daimler AG, the company also claims other well-known corporations as clients, as well as medium-sized companies from other sectors