Alison Fennah

IAB Europe

Alison is responsible for IAB Europe’s industry promotion activities, working with member experts from across Europe on a wide range of topics such as brand advertising, programmatic, video, mobile and dealing with areas such as viewability and measurement. This involves providing thought leadership and market education, investing in research and establishing business standards.
Alison has previously held senior roles in several global companies including Yahoo!, Sony and Barclays.