Volker Wieskötter is heading the Data Driven Marketing Product Specialist Team at Adobe in Central Europe. His team covers the topics: Programmatic-, Search and Social Advertising as well as Analysis and onsite personalization. Prior to taking over the team management responsibility, Volker was an Key Account Manager for customers from e.g. the retail, automotive or media and entertainment industry. Before joining Adobe Volker covered different positions within the etracker GmbH. His access to the digital marketing began in 2008 at the shopping24 internet group (a member of the Otto group), after he worked for over 10 years in the automotive industry.