Marc Pabst is the managing director and founder of the native performance marketing specialist twiago, based in Cologne. Marc Pabst has been involved with image text advertising since 2005. He was actively involved in the development of its performance networks as a sales director at Ligatus and Performance Advertising, and as Country Manager at Adcloud, a former subsidiary of Deutsche Post, responsible for the first market place of image text advertising. Together with Nicole Wißkirchen and Sebastian Schaefer, he founded his own company twiago in November 2013. The Ströer Group has been stakeholder in twiago since June 2016.