Speaker: Mario Widmann
Mario Widmann has been advising Janssen on media purchasing for over 50 countries within the EMEA region since February, 2022. Previously he has supported JnJ with precision marketing for Consumer Central Europe. Mario started his career in programmatic marketing at the Echte Liebe agency based in Cologne, Germany. At the beginning of his professional career, he gained marketing experience in corporate and management consultancies. Since 2018 he has been working as a self-employed management consultant specialising in data-driven marketing. Mario has supported advertisers, agencies, publishers and consulting firms in a variety of projects ranging from data management to strategic optimisation of media purchasing.