Speaker: Alexander Schott
Alexander Schott enjoyed a career in online marketing since 1995 and is recognised as an expert in the field. Schott helped to create the first common standards for Online Advertising in the German market and founded the task force “Ad Technology Standards“ within the German Federal Association for Digital Business (BVDW). He has also been supporting various AGOF and IAB Europe initiatives.
Until March 2020 Alexander Schott is Director Digital at AdTech Factory, a Hubert Burda Media company. Since 2011 he is bringing ad operations specialists from publishers and agencies together at the Admanagerforum in Germany. From April 2020 Alexander Schott is going to the market with AdOps.Consulting.