Speaker: Alexander Schott
Alexander Schott is Director Digital at AdTech Factory, and since 2011, he has also been bringing together ad-ops specialists from marketers and agencies at Admanagerforum. He has been working in online marketing since 1995 and is a recognised expert in the industry. Schott helped create the first standards for online advertising in the German market and founded the “Adtechnology Standards” focus group in the German Federal Association of Digital Marketing (BVDW). He is also involved in the Working Group for Online Media Research (AGOF) and IAB Europe.