Speaker: Lars Schlimbach
Lars Schlimbach is Head of Business Development at Deutsche Post Dialog Solutions GmbH since April 2015. In this function, he is responsible for the digital transformation of the dialog marketing business of Deutsche Post through the development and marketing of digital and hybrid services within the context of the CONSENTRIC strategy. His focus is on strategic Partnerships, Programmatic Direct Mail and Marketing Innovations. Lars Schlimbach joined the group in 2008. Linking Online & Offline has always been the core of his work. He was responsible for cross-border projects in various positions, i.a. in the context of mobile couponing and location based advertising.