Speaker: Christian Borck
Christian Borck is co-founder of ad-tech specialist Adference where he heads the data science department. Adference provides best-performing PPC optimization for Google AdWords and Amazon. Before co-founding Adference in January 2014, Borck conducted extensive research on decision modelling in connection with low data availability. He developed a portfolio-based optimization method as a first step in modulating online advertising using Bayesian Statistics. As co-founder and chief of data science at Adference, Christian Borck and his expert team drive forward the further development of Adference algorithms.