Christian Borck is co-founder of ad-tech specialist Adference where he heads the data science department. Adference provides best-performing PPC optimization for Google AdWords and Amazon. Before co-founding Adference in January 2014, Borck conducted extensive research on decision modelling in connection with low data availability. He developed a portfolio-based optimization method as a first step in modulating online advertising using Bayesian Statistics. As co-founder and chief of data science at Adference, Christian Borck and his expert team drive forward the further development of Adference algorithms.
To be seen at d3con 2019 on the following sessions: