Speaker: Maike Abel
Maike Abel, Head of Media Communication Nestlé Deutschland AG is leading the German media department in context of Nestlé’s Digital Transformation. In her role she is responsible for cross media planning but as well for accelerating programmatic media and media partnerships. Maike Abel is working in media business for 13 years. She joined Nestlé in 2012 as European Strategic Buyer for Media. Previously, Abel held several roles e.g. as European Media Manager (Molkerei Theo Müller) and as Communication Consultant/Media Planner on agency side.