Speaker: Maike Abel

Maike Abel

Nestlé

Maike Abel, Head of Media Communication Nestlé Deutschland AG is leading the German media and content department in the context of Nestlé’s Digital Transformation. In her role with Nestlé she sets a clear focus on accelerating media automation, data driven communication strategies, ad impact measurement, partnerships and media /content innovations. Maike Abel has been working in media business for 15 years. She joined Nestlé in 2012 as Procurement Manager for Media Buying in more than 10 EMENA markets. Prior to that, Maike was European Media Manager of müller media service / Molkerei Theo Müller with central office in Zürich, Switzerland. She started her media expert career on agency side where she was Communication Consultant/Media Planner for Vizeum and ZenithOptimedia in Germany. Maike has a graduate degree in Business Administration and Media Economics from the European University of Applied Science Fresenius, Idstein.

Auf der d3con 2024 in folgenden Tracks vertreten:

• d3con Main Stage: Don't forget the brands!
  
• d3con Advertisers Day Stage II: d3con Creation Awards
  

Auf früheren d3cons in folgenden Tracks vertreten:

• 2018 MAIN STAGE: An unfiltered view of today’s challenges in the digital media space.