Speaker: John Murawa
The Reach Group
John Murawa is working for The Reach Group since September 2014. The Reach Group makes digital marketing successful through consistent user centricity. Advertising measures are dynamically and individually coordinated with the user within his or her Customer Journey. The service portfolio consists of the three product pillars Media & Brand, Performance Marketing and Consulting & Optimization. In his position as Teamlead Mediabuy John is responsible for the user-centered implementation of performance display campaigns at The Reach Group. Due to his experience of 6 years in display marketing and 4 years in programmatic advertising he is certain: The selection of the right buying technology, targeting possibilities and the strategic development of data-driven display products are crucial for customer success.