Speaker: Jenny Görlich
Jenny Görlich has been leading the Digital division of OWM – Organization of Brand Advertisers – since the beginning of 2017, where she promotes topics such as transparency in the digital value chain, verification, and measurability of digital campaigns, among others. As a qualified advertising salesperson and business psychologist, she previously spent more than ten years managing and optimizing media planning, with a focus on client-side digital channels. In this capacity, she worked with various start-ups (incl. Audible) and most recently spent five years at insurance company Direct Line.