Speaker: Matthias Recktenwald
Matthias Recktenwald is an expert in digital marketing and programmatic advertising. As Senior Consultant at Adobe he is responsible for the solutions Adobe Audience Manager (DMP) and Adobe Advertising Cloud (Search, DSP, DCO). In his role he helps Adobe customers to realize the value of experience-technologies in data driven marketing. Previously, he worked as Consultant at OC&C Strategy Consultants and as Senior Manager Consulting at Performance Media advising clients and especially advertisers strategically.