Speaker: Lothar Krause

Lothar Krause

Digital Consultant

Lothar Krause worked since the beginning of this millennium in different areas of online marketing. He started to become an advocate of programmatic advertising, as one of the very first members of Berlin-based programmatic DSP sociomantic. Lothar helped shape the company’s global expansion and product development endeavours. He supported lots of global advertisers to test and rollout their programmatic buying and selling strategy.
After finishing his study of business administration, Lothar worked for companies such as eBay, zanox, zalando and sociomantic. He is sharing his experience as a consultant, advisor and as a speaker at universities and conferences.
Lothar is convinced that there is lots of unused potential in the area of programmatic Buying and Selling.

To be seen at d3con 2022 on the following sessions:

• d3con Masterclasses II: Digital Out of Home 2022 – New Potential for the Advertising Industry
  
  
• d3con Advertisers Day Stage II: Leading DOOH Advertisers
  
  

Auf früheren d3cons in folgenden Tracks vertreten:

• 2023 MAIN STAGE: DOOH
  
• 2023 AD MAIN STAGE: Leading DOOH Advertisers
  
• 2021 AD MAIN STAGE: Creativity, campaigns and technology: Reality and visions in the area of Lufthansa Marketing Communication
  
  
• 2019 STAGE II: Data Protection Panel
  
  
• 2019 WORKSHOPS: Online Marketing Clinic – Ask the Experts!
  
• 2012 TRACK 1: Best practice RTB: Experiences from 3 leading entrepreneurs
  
  
• 2011 MAIN: RTB Ecommerce: Wie Sociomantic für seine Kunden über Real Time Bidding profitable Umsätze generiert