Lothar Krause Digital Consultant

Lothar Krause worked since the beginning of this millennium in different areas of online marketing. As one of the very first members of the Berlin-based programmatic DSP sociomantic labs, he started to become an advocate of programmatic advertising. Lothar helped to shape the company’s global expansion and product development endeavours. As a true expert he when it comes to latest developments and trends in programmatic, he supported lots of global advertisers to test and rollout their programmatic buying and selling strategy.
After finishing his study of business administration, Lothar worked for companies such as eBay, Zanox, Zalando and Sociomantic. Now he is sharing his experience as a consultant, advisor and as a speaker at universities and conferences.
Lothar is convinced that there is lots of unused potential in the area of programmatic and selling and in the interaction of online marketing, business intelligence and CRM.