Speaker: Alexander Pasch
Alexander Pasch is the global lead for programmatic and digital innovation at Schneider Electric.
In that role, he is responsible for the implementation, execution and optimization of the digital and programmatic media strategy for the company. A big focus of his role lies in trying to adapt new and promising digital technologies and make them applicable for a B2B company.
Before joining Schneider Electric, Pasch worked in different advertising agencies as media planner, both for B2B and B2C clients.