Speaker: Maya Panconcelli Calzia
Maya Panconcelli is Marketing Director Lenovo. The world's largest PC manufacturer is a Fortune 500 company with one of the largest portfolios of connected devices. Since 2013, she has been heading the region Germany, Austria and Switzerland and is responsible for the disciplines brand campaigns, digital and social including influencers as well as events for the areas consumer (B2C) and commercial (B2B). Programmatic advertising is an essential building block in Lenovo's campaigns and in the overall context of her responsibility she has decisively promoted the Lenovo brand in her region. In countless digitization projects for renowned international corporations, she built up an expertise at an early stage that allows her to always be at least one step ahead in order to actively shape Lenovo's intelligent transformation today. Maya Panconcelli began her career as a software consultant at Compudent AG before joining Acer Computer. As part of the dynamics of the New Economy, she later became Account Director at Kabel New Media AG and Interone (BBDO Group), followed by the position of Director Client Services. Prior to her role as Marketing Director at Lenovo, she was Section Manager Marketing Communications at Olympus Europe.