Speaker: Dirk Kraus
Fascinated by the possibilities of the advertising industry, Dirk Kraus founded YOC in 2001. His idea of connecting users and brands through mobile devices became a reality with YOC. As one of the first entrepreneurs in mobile advertising, Kraus facilitated in shaping the mobile advertising industry to what it has evolved into today. After completing his studies at the WHU – Otto Beisheim School of Management, the Frankfurt native gained several years of experience in strategy development at Roland Berger Strategy Consultants. Since then, Kraus has positioned YOC as one of the leading providers in the market - his next mission is to establish VIS.X® as the renowned platform for highly effective programmatic advertising.