Speaker: Lena Hofschröer
Lena Hofschröer (30) has worked in the Digital Push Marketing department of the online retailer OTTO since July 2015. As the Head of Department, she is responsible for using push marketing channels such as emails, push notifications and WhatsApp for promotional purposes.
She attended the Saxion Hogeschool in Enschede (NL), where she studied for a Bachelor’s degree in Marketing/Commercial Economics between 2008 and 2011.
Lena Hofschröer began her professional career in 2011 as the Email Marketing Manager at the full service email agency netnomics in Hamburg, where she worked for four years including as Team Leader from 2013. During this period, she advised numerous well-known companies such as Schwab/ Sheego, Stage Entertainment, Heine und Europcar in the Email Marketing sector.