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Speaker: Dr. Benjamin Brudler

Dr. Benjamin Brudler

Dr. Benjamin Brudler

Rascasse

Dr Benjamin Brudler has been working in marketing for several years. From 2004-2008, he was a research assistant at the Institute for Marketing at LMU Munich, from 2008-2015, he worked as a consultant in Marketing & Sales Practice at McKinsey & Company and later, he worked as a freelance Consultant. Impressed by the approach used at Rascasse, market research based on behaviour instead of survey data, he became CEO of the company in 2018.

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  • 2019 MAIN STAGE: Innovation Track

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