Speaker: Dr. Benjamin Brudler
Dr. Benjamin Brudler
Dr Benjamin Brudler has been working in marketing for several years. From 2004-2008, he was a research assistant at the Institute for Marketing at LMU Munich, from 2008-2015, he worked as a consultant in Marketing & Sales Practice at McKinsey & Company and later, he worked as a freelance Consultant. Impressed by the approach used at Rascasse, market research based on behaviour instead of survey data, he became CEO of the company in 2018.