Speaker: Karin Ross
Karin Ross is GroupM Germany's Chief Operating Officer and heads the operational business of the Group. She is focused on the Media Investments of GroupM and the further development of [m] PLATFORM. Karin was Chief Investment Officer and Managing Director of GroupM until February 2017. In her role, she reviewed all media investments of the GroupM agencies in Germany. Previously, Karin was Head of Trading at GroupM Group and responsible for the strategic purchasing of all media. After deepening her knowledge of the digital media landscape, she was appointed Managing Director in 2012. In 2009 Karin moved to Düsseldorf to continue to build strategic purchasing for the genres TV, radio and cinema at GroupM as Director Electronic Media. Previously, Karin started her media agency career in 2007/2008 as a strategic buyer for electronic media at Aegis Media in Wiesbaden, where she managed key accounts for various industries. At the end of 2004, Karin moved from the sales office of IP Deutschland in Frankfurt to Cologne to further expand the central sales area at the head office of the advertising time marketer of RTL Group, to support the sales and management in looking after key accounts and to develop negotiating strategies for TV. After graduating in business administration / media communications in 2004, Karin began her media career as a Sales Controller in the regional sales department of IP Deutschland in Frankfurt.