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Speaker: Abdelkader Barjiji

Abdelkader Barjiji

Abdelkader Barjiji


Abdelkader Barjiji is senior vice president of Product Management Digital & Data at STRÖER MEDIA SOLUTIONS in Germany. In this role, he is responsible for the cross-channel marketer's digital product strategy and development, particularly in the areas of Digital Products, Data Products, Programmatic Advertising and Yield Management. He is also responsible for the M & A transactions of the Ströer Group in the area of ​​digital advertising, such as Seeding Alliance, Yieldlove and more. Previously, Abdel was Chief Operating Officer (COO) of the Ströer Digital Group's Product Management, Engineering, Operations and Corporate Development divisions. In this function he was responsible for the operative merger of the marketers Ströer Digital Media, Interactive Media and OMS to become the leading marketer in Germany. From 2008 to 2013, Abdel organized the successful development of the startup AdScale (now Ströer SSP) into the leading marketplace for online advertising in Germany. As Head of Operations, he headed the Product Management, Engineering, Operations and Publisher Management departments. Earlier he worked for Yahoo! DE (Overall responsibility Online-Marketing Germany) and eBay.de. Abdel has a total of 18 years of digital expertise.

Auf früheren d3cons in folgenden Tracks vertreten:

  • 2022 STAGE II: First-Party Data Activation

  • 2021 STAGE II: Supply path optimization instead of all-powerful algorithms?

  • 2021 STAGE II: How technology is changing the publishing landscape

  • 2019 STAGE II: Publishers' Panel

  • 2018 STAGE II: Consolidating the marketing landscape in Germany

  • 2018 STAGE II: Expert panel on Data, Log-in and Consent Alliances

  • 2016 STAGE II: RTA outside the display world
  • 2012 TRACK 1: Publishers & SSP Panel

  • 2011 MAIN: Advertiser Panel

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