Speaker: Jessica Barrett
Jessica Barrett is the Global Head of Programmatic at the Financial Times. She is currently based in London. Barrett joined the FT’s New York team in 2013 as a Campaign Manager and went on to become Head of US Programmatic Operations, before taking on her current role in April 2017. Working closely with sales, Advertising Operations (AdOps) team, and clients, Barrett is responsible for all programmatic business at the FT, which spans across both the buy- and sell-sides. Her main focus is creating products that benefit clients and offer additional revenue streams for the FT.
Barrett was a driving force behind some of the FT's strongest commercial products, including Audience Discovery, FT Group Portfolio, and Audience+. Her background in operations and ability to break down technical jargon has been instrumental in her working with ad technology partners, ad sales, AdOps, agencies, and advertisers.
Under Barrett’s leadership, the FT was placed on the AdExchanger Top 10 Programmatic Publishers of 2018 list, and won Best AdOps team at The Drum Digital Trading Awards.