Speaker: Robert Blanck
Axel Springer National Media
As General Manager E-Commerce & Advertising at Axel Springer, Robert Blanck is responsible for all activities in the relation between the user, website, and advertising that go beyond traditional ad sales. In more than ten years at BILD and the Axel Springer media brands, he has developed new, sustainable business models, for example, through the founding of the BILD Shop, the monetization of users despite adblockers, or the development and introduction of TCF 2.0. His expertise in assessing the commercial consequences of technical and legal changes in the market is currently keeping him very busy on the issues of DSGVO, ePrivacy, Google Privacy Sandbox, addressability, and the need for the right needed data strategy. Robert Blanck is part of many different national and international associations and working groups dealing with the exciting challenges of changing the advertising ecosystem.