Speaker: Norman Wagner
Norman Wagner has been responsible for the strategic orientation of Deutsche Telekom AG's media investments since August 2018 as Head of Corporate Media. He came from GroupM agencies Mindshare and Mediacom, where he was responsible for managing international clients and the content marketing unit Mediacom Beyond Advertising. Wagner started his career at MediaVest (now Starcom) in the early 1990s, where he already dealt intensively with marketing data for his then client Procter & Gamble and programmed his own databases and analytical tools. Although data analysis methods have changed over the past 30 years, their passion for data has certainly not diminished.