Speaker: Léonie Hönisch
Léonie Hönisch is a specialist in digital marketing, a social media nerd and firmly convinced that coffee is a great idea at any time of the day. With a lot of experience in strategic brand management, digital marketing and media, she moves purposefully in the area of conflict between target group-focused approach and efficient media planning. Since the beginning of 2015, Léonie Hönisch has been the know-how carrier for all digital issues at Alpro GmbH. In this role, she is responsible for digital brand management and, in-house, digital media planning in Germany, Austria and Switzerland. Until the beginning of 2015, Léonie Hönisch was responsible for digital marketing of hair cosmetics brands and the social media strategy at Henkel.