Speaker: Daniel Knapp
Daniel Knapp
IAB Europe
Daniel is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Currently, he is Chief Economist at IAB Europe and a partner at Ecuiti, a data science firm that develops tools for media and advertising businesses to get insights from information and data. Daniel is a board member at the Institute of European Media Law and Senior Fellow at Euractiv, a think tank. He is also Advisor-in-Residence at the ProjextXInstitute, a thought leadership and advisory collective focused on the international media, advertising, entertainment, technology, and sports industries. He regularly lectures at universities on digital marketing related topics and acts as expert evaluator for EU projects in media innovation. Previously, Daniel was associated expert on media and AI at the European Commission for Vice President Ansip’s Cabinet and co-founded a programmatic advertising agency. He spent 11 years at IHS Markit (NYSE: INFO), latterly as Executive Director in the Telecoms, Media and Technology practice. Before this, he worked in media policy in Germany. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.