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Speaker: Dr. Daniel Knapp

Dr. Daniel Knapp

Dr. Daniel Knapp

IAB Europe/ Twins Digital

Dr. Daniel Knapp is Chief Economist at IAB Europe, where he provides independent analysis and trend forecasts for the digital advertising sector. He is also Founder and Chief Strategy Officer of Twins Digital. Knapp is an advertising and media analyst with more than 15 years of international experience. Prior to that, he held management positions in market analysis, strategy consulting and business intelligence. He received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. He was also an associate expert on media and AI at the European Commission. He is an experienced speaker and has been frequently quoted in the press (including NYT) as an analyst. His focus includes data-driven marketing, the future of TV and video, platform economics and the practical application of ML/AI technologies.