Speaker: Jörg Quehl
Jörg Quehl has been working for HUK-COBURG since 2009. As Head of Marketing, he is responsible for communication, customer relationship management and the brand's website. He and his team have made HUK-COBURG fit for the challenges of digital media with its increasing fragmentation, increasingly hybrid customer behavior and big data. From 2004 to 2008, he was responsible for marketing communications at Arcor AG (part of the vodafone group) and prior to that, as head of brand communication, he launched the brand Deka Investmentfonds and established it in the market.