Speaker: Fernando Machado
Fernando is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), Fernando is known for pushing the creative boundaries to drive business growth. Fernando joined Activision Blizzard as CMO during 2021. He is now responsible for marketing some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, among others).