Speaker: Fernando Machado
Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. He firmly believes in that creativity can be a source of competitive advantage. Over the years, he has garnered a distinguished reputation for himself and the brands he's helmed, focusing on distinct propositions, innovation, design and strategic marketing approach.
Fernando currently serves as marketing advisor for NotCo and Garnett Station Partners (GSP). NotCo is a unicorn startup that utilizes a proprietary artificial intelligence technology which matches animal proteins to their ideal replacements among thousands of plant based ingredients. GSP is a private equity group with around $2 billion in investment on brands in the fast-food, pet care, and service industries. Fernando is also a board member at Braze (consumer engagement platform company valued in more than $5 billion).
Before taking his current roles, Fernando spent two years as the Chief Marketing Officer at Activision Blizzard. He spearheaded marketing initiatives for iconic titles in the gaming industry, including Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush, among others.
Prior to his tenure at Activision, Fernando dedicated 7 years to Restaurant Brands International, where he played a pivotal role in enhancing brands such as Burger King, Popeyes, and Tim Hortons. His efforts focused on infusing purpose, sustainability, improved product quality, modernized design, and championing tech, digital, and brand development across the organization.
Fernando's expertise is rooted in his distinguished 18-year tenure at Unilever. His journey began as an intern, and he climbed the ranks across diverse product categories and brands. Notably, he led groundbreaking initiatives, including Dove's revolutionary 'Real Beauty Sketches'.