Speaker: Sven Hasselmann
Sven started his career in the 90s as a trainee at Gruner + Jahr. Since then, he is passionate about digital marketing, in particular digital business models and communication. While this area was being ridiculed as a micro market at the turn of the millennium, Sven already actively shaped the development of digitalization: On the one hand by building up two successful start-ups himself (ElitePartner.de and Testsieger.de) and on the other hand by accompanying companies in their digital growth as consultant or interim manager. As an entrepreneur, he strives for efficient and sustainable solutions and allocating resources as profitably as possible. He particularly focuses on identifying advertising effects along the entire purchase funnel - for both digital and traditional channels. As COO of Elitepartner, he developed a holistic planning and controlling system for the detection of advertising effectiveness in 2008. In the last four years, Sven has developed the digital marketing and analytics of Deutsche Bahn successfully in his function as CMO. He implemented a software- and AI-driven online marketing dashboard. This dashboard enables the optimization of digital campaigns in real-time along the complete AIDA-Funnel. Further, Sven is responsible for implementing the companies’ strategy of a ‘strong rail’, which envisages a doubling of passenger numbers in the next years. To achieve this goal, he drives the expansion of digital communication across all channels - from performance marketing over social media and content marketing up to establishing valuable cooperations with partners of a high-reach.