Speaker: Eva Bankoley
Eva Bankoley has been working at Coca-Cola's Berlin office since 2016, where she has been advancing media topics in both the German and Western European marketing team. In addition to media strategies, the main focus was on digital topics. In 2018, for example, it established a digital quality initiative in Western Europe that successfully improved core KPIs such as viewability and targeting quality. Before Coca-Cola Eva Bankoley was employed as Media Manager at Ferrero Germany.