Speaker: Jenny Gruner
With Hapag Lloyd, Jenny Gruner is digitalising one of the world's largest shipping companies. She is developing a digital, scalable marketing model in 128 countries. As part of this process, it is essential that a deep understanding of the customer is developed, in order to better respond to the local and global requirements. She is convinced that such a profound transformation can only succeed with everyone on board. To achieve this, there is a need for cultural change within the company. Hardly anyone knows better how to organise this than the experienced Digital Manager. In addition, she is just discovering what enormous potential there is to be tapped in global B2B online marketing. It is almost like a plot of unploughed digital land.