Speaker: Timo Baumgarten
Timo Baumgarten has been active in online sales at Thomas Cook GmbH since 2013. He is in charge of the Digital Marketing Team for Neckermann Reisen, Thomas Cook and other brands of the Thomas Cook Group in DACH. In addition to SEA, SEO and Affiliate Marketing, his team also deals with display and video advertising. He implemented a cross-channel customer journey tracking system and has been driving the issue of attribution ever since. Before moving to the travel industry, he worked in affiliate marketing at neckermann.de Versand and as a freelance consultant.