Speaker: Björn Kaiser
My entry into the digital business started in 2004 in a start-up. In those days you had to call Google to book keywords. In 2010, I then left the start-up scene and switched to the online gaming industry, no big difference to the start-up scene, apart from the financial resources available. There I was in verse. All roles have always been related to digital marketing, but have focused on the different disciplines: performance marketing, CRM / Email Marketing, and Marketing / Ad Sales. In 2014 I received a call from Zalando, shortly after that I headed the direct mailing department at Zalando, focusing on operational excellence and process automation. Since the middle of 2016, I have been working for Bonprix with the result of launching Online Marketing Intelligence. Here we mainly deal with the topics of data driven marketing, marketing technology, evaluation and control of marketing measures.