Speaker: Kerstin Schiefelbein
Kerstin Schiefelbein created international digital business models especially in the area of e-commerce and (social) content. She was over 12 years employed by Hubert Burda Media, an international German Media House. In her last role she was responsible for the digital business of Burda International in 17 countries, focussing on Eastern Europe and Asia. Further on she joined Glossybox as a Senior Vice President Branding and Customer Experience to develop the storytelling and content strategy and at the same time she took over the Managing Director role for North America and moved to New York. 2016 she followed her passion and invested in Visual Statements GmbH and joined the company at the same time as CEO. Under her management she created Germans most successful Social Publisher who today reaches out to over 40 million single person per month with a profitable commerce and media business case. She established a stable and significant retail business in the DACH region and established, together with her ambitious team, a unique social storytelling campaign model for the most important advertisers in Germany. In September 2019 she handed over the operational business of Visual Statements and started to develop social branding strategies for well-known clients in the new founded Cobranded Studio. Kerstin is an expert for Social Storytelling, E-commerce, Brand Marketing as well as Company Development. At the same time Kerstin supports female empowerment networks with her know-how and mentoring skills. In 2019 she was rewarded by the press as one of the TOP 10 digital heads in Germany according to Horizont and OMR.